Patari in the words of Patari:
Pakistan is a country of music lovers and the country has seen and felt great music. Unfortunately there has nothing been happening to give it a boost. SoundCloud doesn't have all the Paki music, YouTube is still an eid ka chaand for us, concerts and gigs rarely happen and do we even have music channels?!
In the midst of all this, Patari may be our ray of light. Although it's just a new born baby (venture) it has generated a good buzz. Patari is a very cool initiative to have (almost) all Pakistani music available for the people to discover and stream. All the way from Nazia Hassan to Hadiqa to Ali Zafar to new, emerging indie bands, Patari has them all. If for nothing, let's appreciate the decades of records they have for us to enjoy!
Currently it is at beta version and works via an invite-only service, but I am sure that is to change as they grow and find more stability.
The founders of this mazaydaar cheez are Khalid Bajwa, Humayun Haroon, Iqbal Talaat and Faisal Sherjan. How they came up up and what drove them could be read in their Dawn and Tribune interviews.
What strikes to me, as a music lover and an active user of Patari is their dedication for the venture, for music lovers around them and how they balance the culture, being hip and of course, the music in this new cocktail.
Having used Patari for some time now, I always wonder what's next for them. Currently, they already have some good compilations lined up for us in their 'sections' of Genres, Top Charts and Moods; all three having some real good tracks, equally as good as the names and creativity of those 'sections'.
Any new venture requires a good push and capital, financed by the founders only and with help from Plan9, a Punjab government initiative to help start up businesses. And with the passage of time and their growth, I only wait for they hold for us in the future.
And another great thing about these guys is their fun, funk and interaction with their users. Having done no advertising, they got popular solely with the word of mouth and their applause worthy media team. I'll get back to that in a minute, but just look at their work space!
A good job requires a good space, I am sure and this is where all the 'magic' happens from the programming to the interaction.
Speaking of interaction, I am a fan of their social media (considering how I shamelessly almost flirt with patari) and how much I mention them with each song. And they respond back in the funniest/cutest/mazaydaar ways. I think that's the trick! Knowing your users, knowing what they may want and shaping it up. Kudos!
Patari also holds music gigs in the cities, had one in Karachi recently and having one in Islamabad too, and this allows them to engage with the audience and for the audience to get to know the new music scene and the upcoming bands. (I personally love Siknader ka Madar). And I think this what we need. As we go revive our cinemas, we need a platform for music, something simple and easy yet effective.
I would say that Pakistani music lovers should definitely give Patari a chance, by registering at www.patari.pk and waiting for an invite (works better if you bribe the kitties with milk). And once you're in, you'll understand the world they created and how much it would mean to them, to us and music itself for Patari to flourish.
Being a fresh venture, they have had good success, but sky is the limit I reckon. Only time will tell what the kitties have in store for us. I wish them luck, funds, consents, more luck and milk!
*This piece was written using the information from their Dawn and Tribune interviews.
"A revolutionary platform for discovering and streaming Pakistani music in an exclusive invite-only beta"
Pakistan is a country of music lovers and the country has seen and felt great music. Unfortunately there has nothing been happening to give it a boost. SoundCloud doesn't have all the Paki music, YouTube is still an eid ka chaand for us, concerts and gigs rarely happen and do we even have music channels?!
In the midst of all this, Patari may be our ray of light. Although it's just a new born baby (venture) it has generated a good buzz. Patari is a very cool initiative to have (almost) all Pakistani music available for the people to discover and stream. All the way from Nazia Hassan to Hadiqa to Ali Zafar to new, emerging indie bands, Patari has them all. If for nothing, let's appreciate the decades of records they have for us to enjoy!
Currently it is at beta version and works via an invite-only service, but I am sure that is to change as they grow and find more stability.
The founders of this mazaydaar cheez are Khalid Bajwa, Humayun Haroon, Iqbal Talaat and Faisal Sherjan. How they came up up and what drove them could be read in their Dawn and Tribune interviews.
The Founders. (Picture from Patari Facebook page)
Having used Patari for some time now, I always wonder what's next for them. Currently, they already have some good compilations lined up for us in their 'sections' of Genres, Top Charts and Moods; all three having some real good tracks, equally as good as the names and creativity of those 'sections'.
Any new venture requires a good push and capital, financed by the founders only and with help from Plan9, a Punjab government initiative to help start up businesses. And with the passage of time and their growth, I only wait for they hold for us in the future.
And another great thing about these guys is their fun, funk and interaction with their users. Having done no advertising, they got popular solely with the word of mouth and their applause worthy media team. I'll get back to that in a minute, but just look at their work space!
Patari Office. (Picture from Patari Facebook page)
Speaking of interaction, I am a fan of their social media (considering how I shamelessly almost flirt with patari) and how much I mention them with each song. And they respond back in the funniest/cutest/mazaydaar ways. I think that's the trick! Knowing your users, knowing what they may want and shaping it up. Kudos!
Patari also holds music gigs in the cities, had one in Karachi recently and having one in Islamabad too, and this allows them to engage with the audience and for the audience to get to know the new music scene and the upcoming bands. (I personally love Siknader ka Madar). And I think this what we need. As we go revive our cinemas, we need a platform for music, something simple and easy yet effective.
I would say that Pakistani music lovers should definitely give Patari a chance, by registering at www.patari.pk and waiting for an invite (works better if you bribe the kitties with milk). And once you're in, you'll understand the world they created and how much it would mean to them, to us and music itself for Patari to flourish.
Being a fresh venture, they have had good success, but sky is the limit I reckon. Only time will tell what the kitties have in store for us. I wish them luck, funds, consents, more luck and milk!
*This piece was written using the information from their Dawn and Tribune interviews.
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